Preserve the beauty of every piece.
NOOSHAM garments are made to be cherished. With delicate fabrics, embroidery, borders, and draped silhouettes, thoughtful care helps each piece remain beautiful for years to come.
Luxury care begins before the occasion.
Occasionwear should be handled with patience and intention. Before wearing your NOOSHAM piece, allow time to inspect the garment, check fastenings, prepare accessories, and avoid contact with perfume, oils, makeup, or moisture.
The more delicate the fabric or embroidery, the more gently it should be handled.
Handle fabric as carefully as jewellery.
Soft sarees, drapes, and embroidered fabrics can be sensitive to pulling, snagging, moisture, and direct heat.
When dressing, keep jewellery, handbags, and sharp accessories away from delicate surfaces. Avoid rubbing embroidered areas against rough textures.
Protect the shape of tailored garments.
Tailored pieces should be stored with care so their structure remains clean and polished. Avoid crushing jackets, lapels, padded areas, and shaped seams.
Use a suitable hanger for structured garments and allow the piece to rest after wear before placing it back into storage.
Four habits that protect your garments.
These simple care habits help protect delicate fabrics, embroidery, colour, and garment shape.
Keep Dry
Avoid moisture, rain, steam, damp storage, and direct contact with liquids or perfume.
Avoid Heat
Keep garments away from direct sunlight, radiators, hot irons, and high heat settings.
Store Gently
Fold or hang pieces according to their structure, weight, and level of embellishment.
Clean Professionally
For delicate, embroidered, silk-like, or bridal pieces, professional dry cleaning is recommended.
Do not let embellishment carry weight.
Embroidery, beads, threadwork, and borders should not be pulled, stretched, or folded under heavy pressure.
If storing an embellished garment folded, place soft tissue between layers where possible and avoid stacking heavy pieces on top.
How to care for your garment after an event.
The hours after wearing a garment matter. Give the piece time to air, settle, and be checked before it returns to storage.
Air before storing
After wear, allow the garment to air naturally in a clean, dry space away from sunlight and strong scents.
Check for marks
Look for makeup, food, perfume, or water marks. Do not rub stains, as this may damage delicate fibres or embroidery.
Use breathable protection
Store special pieces in breathable garment protection rather than sealed plastic for long periods.
Keep away from pressure
Avoid compressing heavy embroidery, padded areas, pleats, or borders under other garments.
Important care note
This guide provides general garment-care advice. Always follow any care label or product-specific instructions provided with your item. For delicate, embroidered, bridal, silk-like, or structured pieces, consult a professional cleaner experienced with luxury occasionwear.
Care is part of the life of a beautiful garment.
NOOSHAMHave a garment care question?
If you are unsure how to care for a NOOSHAM piece, contact our customer care team before cleaning, steaming, ironing, or storing it.
Contact Customer Care